We were approached by the MSIF to create a visual language for their World MS Day campaign. 

Connections was the theme that ran through the campaign with the aim to challenge the social barriers that can leave people with MS feeling lonely and socially isolated. 

We created a warm visual language with relatable character designs that thread through the campaign’s graphics and animation. 

The I Connect, We Connect, campaign video features five stories on Multiple Sclerosis, loneliness, and connection from people with MS across the world. We also created a 30 second short based on Annie’s story (see below).

“ Our project required an animation studio who could communicate personal stories in a very human and moving way. ARC are able to express an enormous range of human experiences with style and sensitivity. We are so thrilled with their beautiful artwork and storytelling. ARC’s animation and illustrations elevated our branding and campaigning to another level. ”

- Multiple Sclerosis International Federation

Credits:

Creative Direction and Animation by:
ARC

Sound Design by:
Ben Vince

Sitar by:
Bobby (Kaiho) Lightfoot

Graphic Design by:
Osomi